A new shopping experience

The new Farm supermarket offers fresh, high-quality and convenient products in a premium environment with a strong international flair. We revolutionized the layout by putting fresh produce in the foreground, inviting customers to observe the preparation of bread, meat and fish.  All materials used have textures and warm colors for a welcoming and natural atmosphere.

Concept Layout

A fluid and continuous journey through different worlds and experiences. Starting from the fresh product, in an alternation of "food to go" and "food for now", to conclude with the traditional packaged shopping.

"We believe that the combination of creative thinking and our business know-how is what sets us apart."

A warm and welcoming environment where it is easy to find your way around, in a mix of fresh food, specialized corners and aisles of selected products. A new format that clearly communicates the values of the brand with a greater emphasis on the quality of fresh produce.

We reinvented the in-store experience and elevated customer perception

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